What I Learned About Digital Marketing..

Our most recent topic in Online P.R has been Digital Marketing. By using digital marketing, a company is increasing the number of people they reach, and now days the internet takes up 12% of UK consumers time so it's definately worth the companies while. The big thing for digital marketing is appearing number one on search engines such as Google and Yahoo. I found learning about search engine marketing strategies very interesting. Companies are competing with each other every day to appear better than the other and the internet is an extremely useful way of getting your companies name heard.

You can appear first on search engine lists by simply paying for your link to appear first, but even then it's not guaranteed people will click on the link, sponsered links have a 20% chance of being clicked. You can also appear number one by optimising your site. This method is a lot cheaper than paying for your link.

Search engine optimization is all about getting links to your site and identifying the key words and phrases in your site, you have to ask yourself what would people type into the search engine. You then include the key phrase into the title of the page and as many times as possible into the regular text. This increases your chances of appearing first on search engines. It's also impoartant to get as many links to your site as possible, and not just links to your home page but links to other pages on your website.

With more and more people shopping online and doing their business online I feel it's important for companies to take advantage of that by making their site as reachable as possible.