Christmas Pudding And Exploitation..

My sister is a BIG Christmas fan and had been telling me for weeks that her decorations would be goin up on the 30th of November and I had to help her, I knew she would be making her Christmas pudding the same day so I wasn't going to complain.After a long day of pretending to help we were finally finished and were sitting in front of the fire eating pudding and watching a Christmas movie when the phone rang.

Catherine got off the phone with her jaw tipping the floor, one of our cousins had rang to see if we were watching Prime Time because one of our other cousins was on it for exploiting one of her workers! She was named and shamed, they even have her on tape. Gossip in our family is always something to talk about and relish in because it has happened to someone else not us. I had to say though, after ringing another relation (I have a big family... 44 first cousins) I have to say I felt a bit guilty for gossiping about her misfortunes, after all she is family, It got me wondering if something like this happened to me would my family, who should be your support net, gossip about me and take it lightly?

Then I got thinking... she wasn't paying one of her workers, what goes around comes around. It was only right she was found out. It's hard for me to understand why she would do that, I would feel guilty for telling someone a white lie. How could she not pay someone for their hard work? There are two sides to every story and hers better be a good one if she is to come out innocent.

If your curious click here to see the Prime Time episode.

What I Learned About Digital Marketing..

Our most recent topic in Online P.R has been Digital Marketing. By using digital marketing, a company is increasing the number of people they reach, and now days the internet takes up 12% of UK consumers time so it's definately worth the companies while. The big thing for digital marketing is appearing number one on search engines such as Google and Yahoo. I found learning about search engine marketing strategies very interesting. Companies are competing with each other every day to appear better than the other and the internet is an extremely useful way of getting your companies name heard.

You can appear first on search engine lists by simply paying for your link to appear first, but even then it's not guaranteed people will click on the link, sponsered links have a 20% chance of being clicked. You can also appear number one by optimising your site. This method is a lot cheaper than paying for your link.

Search engine optimization is all about getting links to your site and identifying the key words and phrases in your site, you have to ask yourself what would people type into the search engine. You then include the key phrase into the title of the page and as many times as possible into the regular text. This increases your chances of appearing first on search engines. It's also impoartant to get as many links to your site as possible, and not just links to your home page but links to other pages on your website.

With more and more people shopping online and doing their business online I feel it's important for companies to take advantage of that by making their site as reachable as possible.